Our Story
London's Independent
Hotel Collection
Since 1973, Blue Orchid Hotels has been welcoming guests to London's most iconic addresses — offering distinctive experiences, genuine warmth, and an unwavering commitment to hospitality excellence.
A Legacy of Excellence
Blue Orchid Hotels began with a simple belief: that every guest deserves to feel genuinely welcomed. From our flagship Tower Hotel, overlooking the Thames with Tower Bridge as its backdrop, to the intimate elegance of The Wellington in Westminster — we have always placed people at the heart of what we do.
Unlike large hotel chains, we are proudly independent. This gives us the freedom to tailor each property to its unique location and character, to invest in our people, and to make decisions that prioritise guest experience over corporate metrics.
Our collection spans three distinctive properties, each with its own personality, yet united by a shared commitment to quality, authenticity, and the kind of service that guests remember long after they have returned home.
Our Values
Authenticity
We celebrate London's rich history and culture in everything we do.
Genuine Service
Our teams are empowered to go beyond expectations for every guest.
Responsibility
Committed to sustainable operations and positive community impact.
Distinction
Each property has its own character — no two stays are the same.
Our Journey
The Tower Hotel opens adjacent to Tower Bridge — one of London's most iconic addresses.
Blue Orchid Hotels collection is founded, bringing together London's finest independent hotels.
Major refurbishment of The Tower Hotel — 801 rooms reimagined for the 21st century.
Tower Suites by Blue Orchid opens, extending the collection with contemporary aparthotel suites.
The Wellington Hotel joins the Blue Orchid family, adding a boutique Westminster property.
Blue Orchid Club loyalty programme launched — rewarding our most valued guests.